Wednesday, 28 August 2013

Asst Manager Digital /BTL Marketing

Job Description

The candidate will be responsible for coordinating delivery of all aspects of specific digital marketing campaigns, including timely implementation of web edits, social media, webcast/video, metrics, SEO / SEM, and cross-promotion.

Document and project manage all aspects of digital marketing campaigns

Drive timely execution of digital campaigns, including synchronized launch of multiple digital elements such as an HTML web edit, social media, content sharing and promotion via mobile

Work seamlessly with multiple agencies, department head and MIS team. And responsible for a data-driven analysis of a campaigns success stand-alone and in comparison to other campaigns

Developing and managing the strategic marketing goals for digital presence of the company

Creation of new pay per click accounts across Google, Yahoo! & MSN

Experience of managing multiple projects across Google, Yahoo! & MSN

Generate quality traffic to the website to ensure good booking conversion rates

Work with and manage agencies to drive traffic from various online sources

Conceptualize innovative experiential marketing campaigns

BTL marketing

Formulation of marketing and promotions plans / tactics
Evaluate and recommend appropriate events and exhibitions for participation and sponsorship.
Activating Tie-ups for promotions for the brand and execution across India.
Developing and implementing a company-wide go-to-market plan, working with all departments to execute
Monitor impact of campaigns and provide feedback to all concerned parties.
Managing the media & creative agencies (brand custodian/ maintain all creative database) & ensure continuous coordination
Implementing and monitoring the Policies and Procedures, standards and guidelines of Marketing while adhering to Branding standards and strategy.
Creating and executing the branding touch points and consistency in the look and feel of the Brand across all channels
Marketing Collaterals to be consistent across the departments
Completing all the legal formalities with the agencies

Market Research and events

Managing research agencies for brand tracking and other marketing and consumer research
Conceptualization and execution of initiatives towards acquisition, activation and brand building through various events.

Desired skills -
Ability to experiment and learn quickly to discover profitable marketing channels
Good at Analytics
Professionally handle stress, and work effectively and efficiently under pressure
High energy, agile and creative person
Brilliant people and process management.
Excellent Verbal and written communications
Candidates with hands on experience in Digital / Online Marketing, SEO, Content marketing, Viral Marketing, Analytics, Social media, PPC. Email marketing, building relationship, communication skills, product and user understanding.
Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides etc.), to be used on the web, live events and in campaigns.

Salary: INR 4,00,000 - 7,00,000 P.A. male candidate pref
Industry: Consumer Electronics / Appliances / Durables
Functional Area: Other
Role Category: Other
Role: Other
Keyskills: BTL, promotions, events, marketing, branding, e commerce, digital marketing, online marketing, internet marketing

Desired Candidate Profile

Education: (UG - Any Graduate - Any Specialization, Graduation Not Required) OR (PG - Any Postgraduate - Any Specialization, Post Graduation Not Required) AND ( Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required)
Please refer to the Job description above

Company Profile

Rian Placements
Rian Placements is a professionally managed 'executive search firm' operating in end-to-end recruitment solutions designed to meet customer needs throughout the recruitment cycle, across multiple industries.

Our Vision is to "forge mutually rewarding relationships in order to meet expectations".

Rian"s primary focus is to serve clients with a confluence of specialized skills perfected to match the clients need. We believe in identifying our clients to have a long-term established relationship. We firmly believe that our service quality and delivery is enhanced by an investment in deep and transparent relationships with our esteemed clients, built on mutuality of interest and benefit. The spirit of Rian is embodied by the dedicated and tireless pursuit of excellence by our consultants who aim to meet client expectations.

We work through a network of business associates and believe in providing customized industry specific manpower solutions to corporate houses. Our consultants are trained to build up strong partnerships with companies in India, across industries. We help companies in leveraging their most important competitive asset - their human resource. We recruit across various industry segments for multinational corporations as well as leading Indian business houses.

Why Rian Placements?

* Commitment towards reducing turnaround time for any mandate
* Commitment towards building world-class management teams for clients competing in a global market.
* Commitment towards maintaining total confidentiality with regard to clients and candidates alike.
* Commitment towards keeping one step ahead of industry trends and market changes in order to enhance standards of service.
Contact Details
Recruiter Name:Neha Agarwal
Email Address:
Reference Id:DM/mum

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